A new twist to creativity and innovation

Posted on April 18th, 2013 by

Creativity in action!

Creativity in action!

reactions to prototypes

reactions to prototypes

The whole gang at Optum

The whole gang at Optum

An energizing gift from those Wellbeing National Advisory Board folks– a design thinking workshop at the Optum Group, part of United Health! Design thinking is the next great innovation methodology inspired by David Kelley and IDEO.. and some Economics and Management students got to work through a ‘boot camp’ with a couple dozen UHG executives. How do we make decisions in a time of discontinuous change? By focusing on the users and walking in their shoes.

Truly inspiring– thanks to everyone at Optum and especially Keith Roberts and the wellbeing NAB chair Scott Gilyard ’83!

 

 

Comments are closed.