Rita Ray to present paper at 17th International Business Research Conference

Rita Ray’s Paper ‘Wither Slumdog Millionaire: India’s Liberalization and Development Themes in Bollywood Films’ has been accepted in 17^th International Business Research Conference to be held in Toronto, Canada from 7-8 June, 2012.

Bollywood is the largest film industry in India as well as in the world in terms of its number of audience and forth largest in the world in terms of its number of production per annum. Despite its interesting yet multifaceted industry status and largest culture impact on Indian mass, Bollywood film industry is still an unexplored topic in economics. This paper develops an index based on United Nations millennium development goals and examines the impact of India’s economic liberalization on the emergence of development themes in Bollywood films. This paper finds India’s economic liberalization significantly increases the spectrum of development themes and the average yearly ratings of Bollywood films.